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Michael and Maxine
Tierney have owned and operated Battlefield Homes, Inc. for
12 years from the corporation's headquarters in Spotsylvania
County, Virginia. They are also the owners of Battlefield Land
Development, LLC. a land acquisition and development company.
Both native Virginians, the couple met when Michael, now in
his 34th year in the building industry, left the Northern Virginia
national builder scene to open a custom home building business
in the Fredericksburg area. Maxine, with over 20 years in the
marketing and advertising field,  previously
owned Chesapeake Marketing and Design, an builder advertising
agency and model home décor company, whom Michael called
upon for marketing assistance to start up Battlefield Homes.
The couple married in 1993, when the two companies merged to
feature in-house marketing, advertising and sales. Maxine headed
up Battlefield Homes' sales and marketing divisions and manages
promotions, model home design and merchandising, as well as
a contributor to product development and introduction. To this
date Maxine has won 12 model home awards, including two “Best
in Show” presentations; and, she has led the area with
numerous builder marketing awards including Best Corporate Brochure,
Best Color print ad, Best Black and White Print Ad, Best Direct-Mail
project, Best Website, Best Community Ad, Best Ad in the Building
Category, Best Magazine Ad and others.
Her background also includes five years as Marketing Manager
for for the largest residential builder in the State of Virginia,
newspaper display advertising and weekly columnist, commercial
printing, sales and 10 years in customer service and marketing
with the Prince William Park Authority. In her spare time she sings in a performance choir and with the Voices of the POPS and currently serves on the Board of Directors of the Rappahannock POPS Orchestra. Both Michael and Maxine love to explore the Chesapeake Bay waters by boat, and they live in Spotsylvania with their two dogs, Blitz and Zeus.
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Michael who is
President of the company is “hands-on” in all divisions
and focuses on construction and corporate management. His past
has always included work in the building industry and has performed
just about every building trade job over the years. His experience
includes large corporate building and management, custom home
building, multi-family construction and community development.
He has held seats on various national boards including the U.
S. Plywood Council through the Weyerhaeuser Company. A strong
proponent of the industry's associations, Michael has been involved
in the state and local builders' associations with legislation,
leadership as Vice President and project management.
Mike's formula for a successful business called for a company
that would promote friendly, personal attention to buyers while
utilizing strong corporate management structure for operation
of the company. This vision has become a reality through the
years, with what could be called the soundest customer referral
list in the region.
For fun Mike enjoys boating, fishing and geology studies, as
well as history.
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